A dedicated IP address ensures that you shall have a distinctive numeric identifier on the Internet and that it shall not be shared with other's websites or apps as it happens with a shared Internet hosting account. There are lots of uses for a dedicated IP - including, when an SSL certificate is needed in the event that you have a web-based store and you want to accept online payments or if you have a login form and you would like the data that users submit to be encrypted. A dedicated IP address may also be used for other apps, like a VoIP server, for example. Additionally, it shall give more credibility and security to your sites, as a network flood to a shared IP won't have any effect on your dedicated IP. In the event that you host your websites with us and you have your own server, you'll be able to get one or several dedicated IP addresses with simply a couple of mouse clicks and to use them just in case you cannot use the IP that comes with the server.